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VRSVS × FWT

Measuring live fan engagement, beyond simple watch time

Case study of the VRSVS test during the FIS Freeride World Championships (real-world conditions, weather disruptions, full competition).

✱ Second-screen fan scoring. Timestamped data. Actionable insights.

See key results Download full report (FR)
VRSVS × FWT
LIVE · Ski Men
85.14/ Judges 91.67
Fan scoreΔ 6.53 pts
Live test Outdoor, weather disruptions 4 disciplines 63 runs 100% of scores recorded and usable
Organized by Freeride World Tour
Stages tested
Xtreme Verbier Andorra 2026 · FIS Freeride World Championships
✱ Context

Why measure more than just watch time?

Freeride is an expert sport. Performance is read with context (line choice, commitment, control, style). In an outdoor live setting, weather and pacing make attention hard to capture with passive metrics. VRSVS is designed to measure something different: active attention (through action), and to analyse how perception is built.

Passive watch time → Active attention
✱ Setup

VRSVS as a second screen
(no impact on the contest)

  • ✓Voluntary live fan scoring
  • ✓Mobile-first + desktop
  • ✓Can be compared with official scores
  • ✓Live communication (platform email + WhatsApp channel)
  • ✓Goal: measure perception + engagement, not "replace" the judges
VRSVS · webapp fan, compétition Ski Freeride Men VRSVS · webapp fan, événement Xtreme Verbier
✱ Data

A test at full competition scale

VRSVS · écran d'entrée fan live voting
Data collected:6
  • 01fan scores per run
  • 02official judges scores
  • 03detailed timestamped votes
  • 04engagement metrics
  • 05anonymised user profiles
  • 06active presence time

The test covers a complete competition cycle, not just a small sample.

VRSVS × FWT · leader & scores fans/juges Ski Men VRSVS × FWT · leader Snowboard Women VRSVS × FWT · leader Snowboard Men
✱ Perception

When exposure time shapes perception

Active presence · max
39 min

Active presence measured between a user's first and last interaction.

Presence (min) vs gap (pts) - schematic view
  • Discipline Exposure time
  • Ski Women
    ~39 min
  • Snowboard Men
    ~38 min
  • Ski Men
    ~30 min
  • Snowboard Women
    ~10 min
Perception stabilizes
Active presence →

Differences between fan and judges scores are not "errors": they reflect different levels of exposure and understanding. The longer the presence, the more stable the perception becomes.

✱ Value

What the test demonstrates

4disciplines
63scored runs
100%usable scores
5data sets
01

Data

Qualified measurement + segmentation

02

Experience

Real participation + resilient engagement

03

Strategy

Fan activation, education, editorial content

Fan score vs official judges Ski Men · Leader
Fans
85.14
Judges
91.67
Δ 6.53 pts fan perception close to the official panel
✱ Testimonial
“The [VRSVS]* test showed it’s possible to activate fans live in a smart and non-intrusive way, while generating a particularly strong engagement time on the experience. Beyond one-off participation, we observed fans connected over time, attentive to runs and invested in real-time evaluation. The data collected provides a fine-grained read of perception and engagement, without ever compromising the integrity of the competition. An innovative and relevant approach to evolve the fan experience.”
Joseph Villeflayoux
Joseph Villeflayoux
Head of Communications at FIS Freeride World Tour
Freeride World Tour
✱ Next

Towards a progressive, measurable, controlled rollout

The results of this first test provide a solid foundation to envision a broader, progressive and controlled rollout, without disrupting the current FWT format.

app.vrsvs.live
VRSVS · back-office, pilotage de l'événement
01

Extending to other stages and disciplines will help

  • confirm the robustness of the setup across varied contexts (pace, format, conditions),
  • compare engagement dynamics from one event to another,
  • and observe how fan perception evolves over the course of a season.
02

In parallel, enriching engagement insights aims to go beyond volumes (number of votes) to qualify attention

  • active presence and continuity of participation,
  • interaction density by phase,
  • segmentation of profiles (occasional, selective, highly engaged),
  • and a comparative read of “presence vs perception” by discipline.
03

Ultimately, VRSVS can integrate as a recurring fan activation building block, usable event after event to

  • strengthen audience involvement during live sessions,
  • feed editorial and educational formats (insights, replays, judging explanations),
  • and provide FWT with actionable indicators useful to digital, marketing and broadcast teams.

This approach follows a simple logic: iterate, validate at each step, and build a durable activation, data-driven, in service of fan experience and FWT’s long-term strategy.

✱ FAQ

Key takeaways

How is active presence different from watch time?
Active presence is measured as the time between the first and last interaction (timestamped votes). It is not passive video watch time: it is a measure of attention through action.
Does VRSVS replace the judges?
No. VRSVS is designed to measure fan perception and engagement, not to replace official judges. Fan scores are compared with official scores to generate strategic insights.
How is the data collected?
Through voluntary live fan scoring (second screen, mobile-first and desktop), with timestamped votes, official judges scores, engagement metrics and anonymised user profiles.
Does the setup still work with weather disruptions?
Yes. The test was run during the FIS Freeride World Championships in real conditions, with weather disruptions and a full competition. 100% of scores were recorded and usable.
What did you learn per discipline?
Gaps between fans and judges vary with exposure time (Ski Women ~39 min, Snowboard Men ~38 min, Ski Men ~30 min, Snowboard Women ~10 min). The longer the presence, the more stable the perception becomes.
✱ Deliverables

Access deliverables

Full report, web version and a personalized demo, at your disposal.

Contact / demo Download full report (FR)